Even better news is that this downloadable app is for both Mac and PC. 

For those on the go – not connected moments, or to get more power from your adwords, try Google Adwords Editor.

For those of you who think this is not relevant to affiliate marketing, think again.  Verizon claimed that showing competitve ads on these pages was defrauding the public, and well, cybersquatting.  That means, if you think you’re going to buy a brand name and turn it into a landing page or redirect as part of googles adsense or some other affiliate program, you might want to check the fine print before you end up as part of one of the lawsuits.  Brand names can be a very sticky situation, because you’re not the trademark holder. 

Btw, this doesn’t only happen to big guys.  Yours truly recently received a letter in the mail demanding a domain name be turned over immediately to it’s “owner” because of trademark infringement.  I had been a member of said company’s affiliate program, and, the worst part was, the domain didn’t even make a profit, so i stopped using it and turned off the auto-renew.  

Just a warning to all of you affiliate marketers!!

Adsense is used on sites that find the consumer either in browse mode or purchase mode. The problem for most PPC bidders is that it’s hard to determine which websites are which. While showing ads on a directory or shopping comparison site may be just as effective as a search engine, showing ads on a blog or fan site is not likely to yield a high, if any conversion.

Google is taking steps to weigh producing sites, by adjusting payouts on the adsense side of the scale, however, even at a few pennies a click, is it worth playing the content match game?

If you’re looking for brand exposure in relevant markets, you’ll gain a large percent of traffic and exposure to your URL by appearing in content match. However, at what price, and will the conversions bring sales to the bottom line?

More and more advertisers are hesitant to give up the rights for publishers to run PPC campaigns on their brand terms. While it may aggravate the publishers, the reasoning is sometimes sound. For the advertiser, small in-house paid search campaign is sometimes more cost effective than paying commissions, depending on the bid prices and the competition in the market place. A smaller business may pay only $100 per month to cover ppc fees to get some paid search coverage, but find affiliate commissions ranging in the $1,000 range for the same volume of sales. 

There’s also a large concern among advertisers over ad content. If a publisher forgets to turn off an ad for coupon or promotion that’s expired, the company’s customer support phone line may experience a huge volume of calls from customers looking for their “discount”.  At this point, the advertiser is almost always responsible for honoring those discounts, or stuck doing extra work to resolve the issue.

So, the question is, if brand names are off limits, is it possible to run a pay per click campaign successfully without having the brand name as a keyword? The answer is a resounding… it depends. I think maybe the best example of PPC without Brand is ClickBank. Here, hundreds of products get sold without any real previous brand exposure, just on their merits alone through sell pages. And the price points vary from $10 to $100′s.  But I’m not sure the example holds true for every product out there in affiliate land. Insider Tip: Bidding policies may not be fixed in stone.  Contact your advertiser if you have questions about their ppc policy and its restrictions.