I always love when I find that google has a new tool that makes my life easier.  If you’ve never noticed, trying to sift through ALL the google tools is sometimes just plain overwhelming.  This particular Adwords tool allows you to manage your PPC lists “offline”, share them, upload changes later and do all kinds [...]

In case you haven’t seen the headlines, Verizon just won a 33 million dollar lawsuit against OnlineNic for registering trademarked domain names – according to articles published on the web, these include – myverizonwireless.com, iphoneverizonplans.com and around a million others relating to all kinds of popular brand names.  For those of you who think this [...]

I’ve seen many websites that have said that Google’s changes to content match make it worth a second look. So, lets take a look at the kinds of sites that use Adsense and why you might opt to use content match for some of your PPC campaigns. Adsense is used on sites that find the [...]

Jeremy Palmer’s  Quit your Day Job guide to performance marketing is now a free download.  Go get it off the presses while it’s still hot. This is probably one of the best guides to PPC that I’ve read, although I must admit that it’s not 100% complete. Jeremy takes you so far, but he leaves some of [...]

I sometimes find that I’m addicted.  First, I check CJ. Then I check google. Then I check clickbank, then yahoo, then on and on, until I’ve totaled up the days earnings.  Except that it’s only 4 o’clock in the afternoon. Surely I’ll make twice as much by 10 pm. Or maybe not.  Maybe I should [...]

When reading an affiliate advertiser’s terms and conditions, a common restriction says something like “you are forbidden from bidding on “ourbrand.com, brandmisspelling.com, and our brand name”.  For some PPC publishers, this means it’s time to move to a new advertiser.  But should you be so hasty to dismiss these brands? More and more advertisers are hesitant [...]