Many website think that they need or want to use adsense and affiliate links / products hand in hand. It does sound logical – why not get paid for both clicks and sales at the same time?  But before you jump to any conclusions, don’t forget that only the most expensive clicks earn more than [...]

Today I was wading through a list of new publishers for an advertiser’s program that I oversee, and I was amused to find that someone wrote that their site incentive was – and I quote –  ”I give you kiss if I make sale.” Someone else preceded to enlighten me that Travelocity and Office Max [...]

When reading an affiliate advertiser’s terms and conditions, a common restriction says something like “you are forbidden from bidding on “ourbrand.com, brandmisspelling.com, and our brand name”.  For some PPC publishers, this means it’s time to move to a new advertiser.  But should you be so hasty to dismiss these brands? More and more advertisers are hesitant [...]