For those of you who haven’t logged on to CJ lately, the CJ registration is up, and CJU is from 9-15 to 9-17, 2009.    If you haven’t gone, it’s a great time.  I’ve been there twice.  My best experience was probably networking, and getting the chance to hear some of the seminars done by [...]

I was on CJ today evaluating new advertisers, and I was thinking about how to choose the perfect product niche.  When does it make sense to go after a big brand name and when should you choose the lesser known, but perhaps better money making advertiser. Lets say you want to sell books.  Should you [...]

Don’t look now, but ValueClick, owner of CJ, is being examined by the FTC for the use of the word “FREE” in incentive programs. FREE IPOD, FREE XBOX 360, you name it, it seems to be free.  But upon further review, these items aren’t free at all. In order to get a nice shiny Iphone, the [...]

Today I was wading through a list of new publishers for an advertiser’s program that I oversee, and I was amused to find that someone wrote that their site incentive was – and I quote –  ”I give you kiss if I make sale.” Someone else preceded to enlighten me that Travelocity and Office Max [...]

Wading through the various affiliate programs can be complicated enough, but choosing an affiliate company to work with is sometimes even more complicated.  The determining factor can be as simple as which company has the affiliate program that you want to use for your website, or could be determined by payment terms and schedule (Amazon, [...]

I open up my inbox occasionally and read the emails from CJ.com that say something like so-and-so advertiser is no longer in the program or has deleted you from their program and I immediately hit the delete button. After all, I didn’t really want to promote that guy anyway, never really managed to make that [...]