I was on CJ today evaluating new advertisers, and I was thinking about how to choose the perfect product niche.  When does it make sense to go after a big brand name and when should you choose the lesser known, but perhaps better money making advertiser. Lets say you want to sell books.  Should you [...]

Jeremy Palmer’s  Quit your Day Job guide to performance marketing is now a free download.  Go get it off the presses while it’s still hot. This is probably one of the best guides to PPC that I’ve read, although I must admit that it’s not 100% complete. Jeremy takes you so far, but he leaves some of [...]