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• What are the terms (and how does that effect your promotion) – for example, are there PPC rules in place or other rules that prohibit bidding on a term you were planning to bid.
• Is the payout big enough to cover advertising costs? 
• What’s the company’s reputation, if the product can be purchased multiple places.  For example: would you rather recommend Amazon, Borders, Barnes and Nobles.  My money is on Amazon, but that’s just my choice. 
• Does the affiliate program support deep linking – sometimes you can ask for this. I almost always create my own “landing pages” or other pages, and I want to control where people land. 
• What’s the competition. Sometimes a “lower producing” affiliate means less people to fight for to sell, sometimes it means you’re not going to make a single $ either.