How do you evaluate an affiliate program?  Are there criteria that they need to match? Here are a few things that I look for when I choose an affiliate program. 

What are the terms (and how does that effect your promotion) – for example, are there PPC rules in place or other rules that prohibit bidding on [...]

Everyone knows about CJ, Linkshare, Clickbank, and Google (previously Performics), but there are more and more smaller affiliate programs popping up.  
Here’s the least you should know.  As an advertiser, the fees are typically less than the big 3.  There are usually less publishers, you won’t find any fortune 500 companies, and many of the [...]