However, I found a second school of thought that amuses me that’s the soft sell.  Basically speaking it says that you should build an informative website about something, and feature product reviews and information and drive traffic there, without selling anything.  If you like video games, talk about your favorite games that you rent weekly at blockbuster (and religiously rent a game every week and review it), etc.

 Now the interesting thing about the soft sell is that requires a lot of time to build, and it’s return on investment certainly does not come overnight, nor does it immediately start raining $100 bills, but it can create a little niche income.  The real catch here is that you have to have fun building your site, and enjoy the time you spend putting it together, otherwise, it’s not believable and doesn’t draw traffic.