How often is too often to check your PPC campaign?
I sometimes find that I’m addicted. First, I check CJ. Then I check google. Then I check clickbank, then yahoo, then on and on, until I’ve totaled up the days earnings. Except that it’s only 4 o’clock in the afternoon. Surely I’ll make twice as much by 10 pm. Or maybe not. Maybe I should adjust the bid price. Take a deep breath. If you’re like me, sometimes you think you need to watch your PPC campaigns like a hawk in order to make them perform better. Keywords should be checked two to three times a day max. Earnings should be checked even less, with one exception. New, untested campaigns. A new campaign can end up costing you big bucks with no return if you’re not very careful. Setting a daily limit only keeps google and yahoo within 20% of your limit. Monitoring of your keywords can make sure that you’re not getting your ads shown for non-performing keywords.
