I sometimes find that I’m addicted.  First, I check CJ. Then I check google. Then I check clickbank, then yahoo, then on and on, until I’ve totaled up the days earnings.  Except that it’s only 4 o’clock in the afternoon. Surely I’ll make twice as much by 10 pm. Or maybe not.  Maybe I should adjust the bid price. Take a deep breath.  If you’re like me, sometimes you think you need to watch your PPC campaigns like a hawk in order to make them perform better.  Keywords should be checked two to three times a day max. Earnings should be checked even less, with one exception. New, untested campaigns.  A new campaign can end up costing you big bucks with no return if you’re not very careful. Setting a daily limit only keeps google and yahoo within 20% of your limit. Monitoring of your keywords can make sure that you’re not getting your ads shown for non-performing keywords.  

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