I routinely meet with clients who say they want to email their customers. And then they proceed to tell me that they’ve been collecting emails for the last 10 years, so they’re hoping that they can just throw everything into OUTLOOK or AOL and hit the big SEND button and type up an email blast.  

When I tell them that there’s an $11,000 fine per infringement, they look at me like “who would sue me”. Then I tell them that Kodak got nailed. Sometimes I get a reaction. Sometimes I don’t. The bottom line is, you HAVE TO comply.  The good news is, if you use a mail provider, it’s not THAT hard to comply. 

Here’s the link to the official regulations… FTC CAN SPAM. 

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