It’s Christmas time and everyone is scurrying to make the best of the 4th quarter.  For those of you who don’t know, all retail “profits” are made in the 4th quarter.  That is to say that most stores operate in the red until black friday, when the borrowing stops and sales are made for the year.  So, as affiliate marketers, that’s a big clue that most of our profits are going to be made in the 4th quarter.  Expect sales to double or triple their normal business on retail items and holiday gifts, and try to pick up a piece of that market share.  On the flip side, if your targeted affiliate programs are not retail driven (lets say click bank), be prepared to have your sales slump, and you may need to re-tune your sales for something more holiday focused, as people start exclusively buying gifts for the holiday season. 

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