How do you evaluate an affiliate program?  Are there criteria that they need to match? Here are a few things that I look for when I choose an affiliate program. 

  • What are the terms (and how does that effect your promotion) – for example, are there PPC rules in place or other rules that prohibit bidding on a term you were planning to bid.
  • Is the payout big enough to cover advertising costs? 
  • What’s the company’s reputation, if the product can be purchased multiple places.  For example: would you rather recommend Amazon, Borders, Barnes and Nobles.  My money is on Amazon, but that’s just my choice. 
  • Does the affiliate program support deep linking – sometimes you can ask for this. I almost always create my own “landing pages” or other pages, and I want to control where people land. 
  • What’s the competition. Sometimes a “lower producing” affiliate means less people to fight for to sell, sometimes it means you’re not going to make a single $ either. 

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