Do you have a list where you can collect emails? Do you send out monthly newsletters? If not, you’re missing a big opportunity.  Email lists can remind people to return to your site, as well as help you to upsell new products to an already satisfied customer.  Just think about it this way – if email lists didn’t work, why do all the big fish in retailing use them?

Remember that if you add an email list to your website, you’ll need to comply with CAN-SPAM. That means no selling of people’s emails, and no sending to people who don’t “opt-in” or agree to participate, and allow them to opt out. But, for pennies an email, you can get your own email management program that will help you take care of many of the CAN-SPAM compliance issues.


iContact.com - Email Marketing Service

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