5th
February
2008
FTC Tries to Crack down on Incentives
posted in Affiliate Gossip |
Don’t look now, but ValueClick, owner of CJ, is being examined by the FTC for the use of the word “FREE” in incentive programs. FREE IPOD, FREE XBOX 360, you name it, it seems to be free. But upon further review, these items aren’t free at all. In order to get a nice shiny Iphone, the consumer must purchase enough merchandise to earn his way to a free Iphone, and then still sign up for pages of lead generation offers. Sound a little, well, suspicious? The FTC thinks so.. Read more about it at searchmarketing standard.com
This entry was posted
on Tuesday, February 5th, 2008 at 3:16 pm and is filed under Affiliate Gossip.
You can follow any responses to this entry through the RSS 2.0 feed.
You can leave a response, or trackback from your own site.
