Perhaps this move is not so unexpected, but according to the NY Times, the FTC is going to start requiring bloggers (and presumably other review websites) to disclose when they are getting a kickback for their review, or get a nice hefty $10,000 fine. per offense, the way the Times article reads.

My thought on this – the world of affiliate marketing is going to change in a hurry as the FTC catches on, and big traditional ad money wants to get a piece of the pie.  Standards that already exist in magazines, tv, and news print are going to have to be upheld on the wild wild web, or else.  The problem?  Countries outside the US – couldn’t you just move your company to someplace outside the FTC’s jurisdiction?

For those of us who can’t pick up our company and move to – say Mexico or Costa Rica, the options are limited.  Paste a big red disclaimer on the bottom and hope it’s enough, change business models, or hope you don’t get caught.

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