I always love when I find that google has a new tool that makes my life easier.  If you’ve never noticed, trying to sift through ALL the google tools is sometimes just plain overwhelming.  This particular Adwords tool allows you to manage your PPC lists “offline”, share them, upload changes later and do all kinds [...]

This post could also be titled “which is better, chocolate, vanilla, or Neapolitan?” I’ve found a lot of people looking for a true answer to the question of which is better natural search or ppc for affiliate marketing. I think the answer lies in the model that you take. Here’s some food for thought. For [...]

I’ve seen many websites that have said that Google’s changes to content match make it worth a second look. So, lets take a look at the kinds of sites that use Adsense and why you might opt to use content match for some of your PPC campaigns. Adsense is used on sites that find the [...]

I sometimes find that I’m addicted.  First, I check CJ. Then I check google. Then I check clickbank, then yahoo, then on and on, until I’ve totaled up the days earnings.  Except that it’s only 4 o’clock in the afternoon. Surely I’ll make twice as much by 10 pm. Or maybe not.  Maybe I should [...]

When reading an affiliate advertiser’s terms and conditions, a common restriction says something like “you are forbidden from bidding on “ourbrand.com, brandmisspelling.com, and our brand name”.  For some PPC publishers, this means it’s time to move to a new advertiser.  But should you be so hasty to dismiss these brands? More and more advertisers are hesitant [...]