What you don’t know about CAN SPAM will hurt you…

admin — Sat, 04 Apr 2009 17:30:42 +0000

I routinely meet with clients who say they want to email their customers. And then they proceed to tell me that they’ve been collecting emails for the last 10 years, so they’re hoping that they can just throw everything into OUTLOOK or AOL and hit the big SEND button and type up an email blast.

When I tell them that there’s an $11,000 fine per infringement, they look at me like “who would sue me”. Then I tell them that Kodak got nailed. Sometimes I get a reaction. Sometimes I don’t. The bottom line is, you HAVE TO comply. The good news is, if you use a mail provider, it’s not THAT hard to comply.

Here’s the link to the official regulations… FTC CAN SPAM.

Got Email? If not, you’re missing Affiliate sales

admin — Mon, 05 Jan 2009 01:03:27 +0000

Do you have a list where you can collect emails? Do you send out monthly newsletters? If not, you’re missing a big opportunity. Email lists can remind people to return to your site, as well as help you to upsell new products to an already satisfied customer. Just think about it this way – if email lists didn’t work, why do all the big fish in retailing use them?

Remember that if you add an email list to your website, you’ll need to comply with CAN-SPAM. That means no selling of people’s emails, and no sending to people who don’t “opt-in” or agree to participate, and allow them to opt out. But, for pennies an email, you can get your own email management program that will help you take care of many of the CAN-SPAM compliance issues.

Affiliate Marketing Guide Online » email marketing

What you don’t know about CAN SPAM will hurt you…

Got Email? If not, you’re missing Affiliate sales