I routinely meet with clients who say they want to email their customers. And then they proceed to tell me that they’ve been collecting emails for the last 10 years, so they’re hoping that they can just throw everything into OUTLOOK or AOL and hit the big SEND button and type up an email blast. [...]

Do you have a list where you can collect emails? Do you send out monthly newsletters? If not, you’re missing a big opportunity.  Email lists can remind people to return to your site, as well as help you to upsell new products to an already satisfied customer.  Just think about it this way – if [...]