Perhaps this move is not so unexpected, but according to the NY Times, the FTC is going to start requiring bloggers (and presumably other review websites) to disclose when they are getting a kickback for their review, or get a nice hefty $10,000 fine. per offense, the way the Times article reads. My thought on [...]

For those of you who haven’t logged on to CJ lately, the CJ registration is up, and CJU is from 9-15 to 9-17, 2009.    If you haven’t gone, it’s a great time.  I’ve been there twice.  My best experience was probably networking, and getting the chance to hear some of the seminars done by [...]

Revenue Magazine announced that the FTC is proposing new product review guidelines that would directly affect affiliate marketers.  The FTC wants to make bloggers, social media users and others who express “false statements” liable.  So, how does this affect you?  Well, you could say it doesn’t.  Your product review site or product review blog prints [...]

For those of you who use linkshare, you may have gotten your Linkshare Symposium East registration in your email.  If not, keep a look out, or check www.linkshare.com for more details.  LinkShare’s Symposium is their version of CJU.  This year, it’s located in NYC. The only bad news is, it costs $495 per person to [...]

If you aren’t a reader of ShoeMoney’s website,  he’s one of the original affiliate marketing gurus.  Anyway, according to tech crunch, it turns out that he’s suing a google employee for steeling his keyword list and running competing ads for the copyrighted term “ShoeMoney”.   Click here for the full article.  I had no idea that [...]

In case you haven’t seen the headlines, Verizon just won a 33 million dollar lawsuit against OnlineNic for registering trademarked domain names – according to articles published on the web, these include – myverizonwireless.com, iphoneverizonplans.com and around a million others relating to all kinds of popular brand names.  For those of you who think this [...]

Don’t look now, but ValueClick, owner of CJ, is being examined by the FTC for the use of the word “FREE” in incentive programs. FREE IPOD, FREE XBOX 360, you name it, it seems to be free.  But upon further review, these items aren’t free at all. In order to get a nice shiny Iphone, the [...]