I’ve noticed a few instances of this, so I thought I’d point them out.

1. Wise Rep – now, this may not totally be a scam, but it’s advertising that you too can list your wholesale products along side things like lucky brand jeans and buyers are going to come and find them.  When “buyers” click on the lucky brand link, guess what? it’s an affiliate like.  For you, the normal wholesaler selling some invention or product that you’d love to get into walmart, you have to pay $30 a month to list there.

2. Numerous bridal registry sites –  Same model. If you, small company with a website, want to be listed, you’re going to pay a fee. They show you big box stores like crate and barrel, and then use affiliate links to avoid false advertising.  While this isn’t truely a scam, it isn’t exactly honest either.

These models aren’t exactly what affiliate advertisers have in mind. Imagine how the consumer feels when they register or sign up and discover  that their registry isn’t integrated as they thought when they go into the crate and barrel store, or what the person thinks when they’ve paid $30 for a year to find out that they haven’t sold a single wholesale item (because people don’t actually go to the site to place wholesale orders).

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