Affiliate Marketing Guide Online

I’ve seen many websites that have said that Google’s changes to content match make it worth a second look. So, lets take a look at the kinds of sites that use Adsense and why you might opt to use content match for some of your PPC campaigns.

Adsense is used on sites that find the consumer either in browse mode or purchase mode. The problem for most PPC bidders is that it’s hard to determine which websites are which. While showing ads on a directory or shopping comparison site may be just as effective as a search engine, showing ads on a blog or fan site is not likely to yield a high, if any conversion.

Google is taking steps to weigh producing sites, by adjusting payouts on the adsense side of the scale, however, even at a few pennies a click, is it worth playing the content match game?

If you’re looking for brand exposure in relevant markets, you’ll gain a large percent of traffic and exposure to your URL by appearing in content match. However, at what price, and will the conversions bring sales to the bottom line?

Jeremy Palmer’s  Quit your Day Job guide to performance marketing is now a free download.  Go get it off the presses while it’s still hot. This is probably one of the best guides to PPC that I’ve read, although I must admit that it’s not 100% complete. Jeremy takes you so far, but he leaves some of the details for you to figure out on your own. Or at least, he’s not telling you how to make 100k a year. But he says that in big bold letters.  I like his strategy though, fundamentally.  

Don’t look now, but ValueClick, owner of CJ, is being examined by the FTC for the use of the word “FREE” in incentive programs. FREE IPOD, FREE XBOX 360, you name it, it seems to be free.  But upon further review, these items aren’t free at all. In order to get a nice shiny Iphone, the consumer must purchase enough merchandise to earn his way to a free Iphone, and then still sign up for pages of lead generation offers.  Sound a little, well, suspicious? The FTC thinks so.. Read more about it at  searchmarketing standard.com